DIGITAL AD SIZES

Most common digital display ad sizes

The most popular digital ad sizes are also the most scalable for multiple designs. It is easier to scale a design up than down, the table below begins with the most popular ad sizes. 

Best Practices:

  • Identify the smallest ad* you are buying on the chart below.
  • Develop that one first and get approval.
  • Build out the remainder of the ads in your campaign, going down and then across the chart**.

*Ads shown at 25% size.
**Popularity of sizes as of July 8, 2021, according to match2one.com.

Ad Size Specs

THE MOSTLY SQUARES THE HORIZONTALS THE VERTICALS

DEVELOP THIS
AD FIRST

bluebox
40% Most Popular
300 x 250
Medium Rectangle

bluebox
25% Most Popular
728 x 90
Leaderboard

bluebox
25% Most Popular
160 x 600
Wide Skyscraper

THEN
Build the ads out below it in the column based on the established design.

 

WHY?
In general, it is easier to scale a design up than down.

bluebox
5% Most Popular
300 x 600
Half Page

bluebox
1080 x 1080
Facebook Instagram

bluebox
1080 x 1920
iPhone

bluebox
12% Most Popular
320 x 50
Mobile Leaderboard

bluebox
1% Most Popular
970 x 250
Billboard

bluebox
1200 x 628
Twitter

bluebox
<1% Most Popular
120 x 600
Skyscraper