UF Brand Center

Brand Center

  • Brand Strategy
    • Telling our Story
    • Voice and Tone
  • Identity
    • University Logo
    • College, Department, and Unit Logos
    • Promotional Logos
    • The University Seal
    • Other Marks
    • Print Standards
    • Rankings Style Guide
  • Design Center
    • Graphic Elements
    • Colors
    • Typography
    • Photography
  • Trademarks
    • Trademarks Overview
    • Trademarks Internal Guidelines
    • Trademarks External Guidelines
    • Trademarks Student Organizations
  • Digital
    • Social Media Guidelines
    • Social Media Best Practices
    • University Social Media Accounts
    • Web Standards
    • Mercury Web Templates
  • Resources
    • Downloads
    • UF PhotoShelter
    • AI Brand Strategy
    • Stationery
    • Light Pole Banners
    • Digital Ad Size Guide
    • Writing Style Guide
    • Video Training Library
    • Brand in Use
    • Campus Service Providers
    • Print Vendors
    • Branding and Marketing Agencies
    • Photography and Videography Services
    • UF Health Creative Services
    • IFAS Branding Portal

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