TRADEMARKS AND LICENSING

Overview

A trademark licensing program gives the university control over its logos and marks, thus ensuring the quality and consistency of all uses and merchandise. It also enables the university to generate revenue from the sale of merchandise bearing its logos and marks. The revenue is used to support and enhance many programs campus wide. 

Any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be associated with the University of Florida qualifies as a trademark.  The university’s signature, seal and other marks are registered and protected by law.

The Collegiate Licensing Company (CLC) is the licensing representative for the university. As the university’s representative, CLC is responsible for administering the licensing program, including processing applications, collecting royalties, enforcing trademarks and pursuing new market opportunities for the university.

Anyone wishing to use the marks, logos and symbols of the university must obtain a license. Students, alumni and fans generate many great ideas for university products. These products are considered and must be approved by the university’s licensing office. No products will be licensed without the approval from that office. This ensures all products associated with the university are of high quality, good taste and ensures the non-approval of potentially hazardous items. 

 

University of Florida Trademark Licensing Office

The person responsible for the Trademark Licensing Program at the University of Florida is Debbie Gay, Licensing Manager.

Entities who wish to obtain a license to produce merchandise must submit a license application. The application informs the university of how its marks will be used, what type of product the applicant makes, how the university is going to be represented, etc. Applications are through the Collegiate Licensing Company (CLC):

IMG College Licensing
290 Interstate North
Suite 200
Atlanta, Georgia 30339
Phone: (770) 956-0520

Businesses Licensed with the University

Businesses Licensed with the University

To design and order branded merchandise, work with an established university licensee. Licensees can be found at https://clc.com/license-search/.

Step 1: Identify the product of interest

Step 2: Select the University of Florida under ‘Pick a School’ to identify licensees with that product.

For FAQs on Licensing and Trademarks please visit here.