The University of Florida logo is the cornerstone of the institution’s visual identity. All university logos are registered trademarks and may not be altered in any way. Any mark, logo, symbol, nickname, letter(s), word(s), or combination of these that can be associated with the university qualifies as a trademark.
The university’s trademarks may be reproduced only from original master copies on this site. The trademarks must be used as a prominent graphic element in or on all platforms (digital and print). Some exceptions exist when a piece is branded as UF Health. Visit UF Health’s brand center to review its identity standards.
Use the chart below to guide the usage of university, departmental, and promotional logos.
|University or Departmental/ Unit Logo||Promotional Logo||No Logo|
|Centers||Community/ Outreach Services||Publications|
THE UNIVERSITY LOGO
The university logo (also referred to as the primary logo) provides immediate brand recognition and connects the institution’s units to the University of Florida. There are several variations of the logo to meet different design needs — together, they comprise the university’s logo system.
All platforms representing the University of Florida should reflect consistent graphic identity standards.
The logo should never be used in place of text.
Either logo variation may be used depending on design or space limitations. Visit the Downloads page to obtain the logos.
UF /IFAS and UF Health have their own identity standards to maintain the integrity of their established brands. They also have their own logos and branded marks. Please visit the UF/IFAS Branding Portal and UF Health Creative Services for further guidance.
The UF monogram is only acceptable for use on apparel or promotional items. It may not be used in any other way. You must use an approved, licensed vendor to design and order merchandise with the UF logo. Visit the Collegiate Licensing Company (CLC) to locate one. Internal university entities must use those vendors marked “internal” in the search results.
Herff Jones is the only licensed and approved vendor that can create UF-branded graduation announcements.
Visit the Downloads page to obtain the monogram.
USING THE UNIVERSITY LOGO
POSITIONING AND SPACING
The logo must be surrounded on all sides by clear space. The clear space should be no less than one-half the height of the “UF” monogram. Do not print graphics, rules, typography, or other elements in this space.
The minimum size for print applications is one-half inch wide for the monogram portion of the logo. In digital materials, the monogram portion of the logo should be no less than 70 pixels wide. Additionally, proportions should not be altered. For apparel embroidery, the smallest logo text in the logo should be no smaller than 3 points.
LOGO COLOR VARIATIONS
The two-color logo is always preferred. The official Pantone colors are Pantone 172 (orange) and Pantone 287 (blue).
|University of Florida Official Colors|
|Gator Blue||287||0, 33, 165||C100, M60, Y0, K20||#0021A5|
|UF Orange||172||250, 70, 22||C0, M70, Y100, K0||#FA4616|
When reproducing on color backgrounds, use an appropriate one or two-color version of the logo. Ensure that there is appropriate contrast between the logo and the background color.
Solid orange, solid blue, reversed white, or solid black logos are acceptable one-color process printing options.
The color variations shown are approved for use. Anything else will not be approved and is not brand-compliant. Select a variant based on the background color or the number of colors available for printing.
INCORRECT USES OF THE LOGO
DO NOT ALTER THE LOGO IN ANY WAY
Do not rearrange or remove elements of the logo.
Do not alter the logo to create new versions.
Do not change the scale of elements in the logo.
Do not use any part of the logo as part of another word.
Do not use unapproved color combinations.
Do not change typefaces.
Do not combine the logo with other patterns or designs.
Do not overlay the logo on busy backgrounds.
Do not place the logo in a shape or container or add additional design elements.
Do not add effects like shadows, dimensions, and gradients to the logo.
Do not rotate the logo.
Do not use the UF logo with other logos.
Do not use discontinued logos.
Do not use the athletic logo for academic or institutional purposes.
Do not use the seal without approval.
Please complete this form if you have a college or department logo design request.
ATHLETIC MARKS AND ICONOGRAPHY
The University of Florida athletic logo, trademark, mascot, and name are reserved for use by the University Athletic Association (UAA) and its entities. Use of athletic logos, trademarks, mascots, or names is prohibited in communications that promote non-athletic activities and entities.
Outside of the UAA, Fighting Gator usage is allowed only by the Office of Strategic Communications and Marketing (SCM). It is not permitted for use beyond the SCM and the UAA.
MERCHANDISE AND LICENSING
To sell UF-branded merchandise, you must register as a licensed vendor and follow brand guidelines. In addition, the name, marks, and image of the University of Florida cannot be used to imply or suggest endorsement of any product or service not provided by the university.
If you represent a unit, college, department, or affiliated group of the university and wish to design and purchase any branded merchandise (apparel, promotional items, etc.), you must use a licensed vendor who is flagged “internal only” in the search results. These vendors will guide the design to meet brand guidelines and provide guidance on paying royalties to the university if there is a desire to sell this merchandise.
For detailed information, please visit the licensing guidelines page.
USE OF TRADEMARKS BY OR WITH NON-UF ENTITIES
Any associations or affiliates of the university wishing to use the University logo or monogram must have prior approval. They must use it in accordance with the guidelines in this manual.
Vendors may mention the university as a customer/client by name in their marketing. They cannot, however, imply that the University of Florida recommends or endorses them, and the use of any official UF trademark is not permitted.
In situations where strategic or financial relationships with the university units exist, the associate’s or associate’s trademark(s) or logo(s) may be displayed in printed and digital communications with prior approval. Still, it should be separated from the university trademark by at least one-half inch and should not be given prominence over the university mark.
To obtain approval, the affiliated UF faculty or staff member must make this request on the third party’s behalf by completing and submitting the Usage Permission form below.
Those wishing to use the university trademarks in a single instance (not for sale) must obtain special permission. Please complete the form below to submit a request.
Any third parties working with the University of Florida who desire to place a UF logo on digital or print materials must have the affiliated UF faculty or staff member make this request on their behalf by submitting this form. A team member will respond within seven to 10 days.