BRANDING AND MARKETING AGENCIES
The University of Florida has a pool of branding and communications agencies that are pre-approved to provide services to the campus colleges, departments and units.
As individual colleges and units implement their respective marketing plans to meet recruiting, fundraising, legislative and reputation goals, it is essential that one voice is used to continue to elevate the overall stature of the University of Florida.
The agencies below responded to an ITN and were selected in 2017 by a committee of representatives from Procurement and several college and unit communications directors. The agencies range in size and capabilities, from handling small projects to major campaigns, and all have access to the branding tools and resources.
As part of their proposals, each agency agreed to special rates for UF clients. However, if you have established relationships with other agencies or freelance designers, you may continue to work with them.
Please note the following:
Projects or campaigns that cost more than $75,000 require the use of one of these pre-approved agencies or will require a solicitation to be handled through UF Procurement (the process takes approximately three months). When a project or campaign costs between $10,000 and $75,000, the university requires three bids for these projects.
Awareness and communication regarding your efforts are also critical to maintaining a consistent brand. Please contact the Office of Strategic Communications and Marketing prior to submitting an RFP to outside agencies. Assistance can be provided and feedback considerations regarding goals, timelines and best practices can be offered.
Alma has been named to Ad Age’s prestigious A-List 6 times this decade and has earned “Agency of the Year” titles from El Ojo, El Sol, FIAP and USH Ideas…. all while nurturing a culture of optimism, curiosity and collaboration from their offices in Miami, Chicago, San Francisco and Tallahassee.
Strategic thinking and video content.
Strategic thinking, creative engagement and technology.
Business advisory, digital solutions, branding and advertising.
Integrated research, enrollment strategy, signature creative, digital marketing, lead generation, slate optimization, website development, team dynamics, reputation and strategy.
Strategy, research, content marketing, creative, experiences, measurement.
Marketing strategies, media buying, interactive media design, social media management, creative services and digital marketing services.
Research, strategy, media relations, marketing and advertising, crisis and reputation management, corporate communications, measurement and reporting, content development, social media, public affairs, user experience design, SEO and content strategy, inbound and marketing automation, development, apps, sales enablement tools, augmented reality, buying and negotiating, digital and traditional media, and data and analytics.
Frankel Media Group
Primary and secondary research, strategic planning, creative development, logo brand identity, strategic messaging, brand positioning, marketing plan development, media planning and purchasing, graphic design, public relations, speech writing, event development, website design and development, social media marketing, SEO, PPC, remarketing, lead generation, email marketing, video production, photography, copywriting, scriptwriting and casting.
Branding, creative, media, account management, digital, mobile.
Strategy, creative, media, web development, SEO, CRM, analytics.
Brand, talent and creatives.
Ketchum (formerly Capstrat)
Analytics, B2B, content, digital strategy, earned media, employee engagement and internal communications, entertainment, executive advisory services, financial communications, influencer marketing, issues and crisis, paid media and public affairs.
Lipof & McGee
Television (creative, network, cable, reconciliation), radio (traditional, satellite, online), print (direct mail, shared mail, newspaper, magazine, brand identity, collateral, signage), and digital (internet advertising, mobile, social media, e-newsletters and web design).
Digital marketing, web design and development, social media management, branding, graphic design, strategic consulting, public relations and video production.
Moore Communications Group
Advertising, advocacy, branding, communications training, crisis communications, digital marketing, graphic design, influencer marketing, multicultural communications, public and media relations, research and data mining, video production and website design.
Strategy, creative, social, media, production
Research, strategy, branding, marketing, social media, digital and video experiences for higher education and purpose-driven organizations.
Research, strategy, branding, messaging, visual identity, website design and development, photography, copywriting, graphic design, experiential design, and brand & digital for fundraising campaigns.
Logo design, brand identity, architectural design, photography, set and interior design, graphic design, illustration, web development, custom database builds, custom CMS builds, strategy, planning, buying, programmatic trading, insights and analytics, social media, content creation, production, organic and paid social, analytics and reporting, studio production, pre-production, production, editing, sound design, motion graphics and animation.
Brand ambassadors, event staffing services, in-store product demos, influencer marketing, experiential marketing, planning and fulfillment, trade show staffing, promotional models, and contract and direct hire.
Digital media in Florida, Arizona, California and New York.
Research, message development, SWOT analysis, segmentation, message deployment, audience identification, IPEDS, strategy, data modeling, forecasting, program development, market positioning, ROI calculation, web design and development, media planning and buying, branding/creative asset development, development and lead acquisition, tracking and reporting, SEO strategy, full enrollment services, lead qualifying, appointment setting, application processing, financial aid walkthroughs and lead nurturing.
A research, strategy, creative and digital agency.
Website design, digital marketing, video production, mobile app development, web app development, branding and print media.
Audience, branding, content, demand generation, digital, planning, research, social media, websites.
Branding, advertising, digital, media, search, social, data science
Brand strategy, creative development, media strategy and planning, and media management and reporting.
Up & Up
Brand strategies, marketing campaigns, web experiences.
Web, branding and publications.
The Zimmerman Agency
Strategy, analytics, creative and media.