BRANDING AND MARKETING AGENCIES

The University of Florida has a pool of pre-approved branding and communications agencies to provide services to the campus colleges, departments, and units.

INTRODUCTION

BRANDING AGENCIES

INTRODUCTION

As individual colleges and units implement their respective marketing plans to meet recruiting, fundraising, legislative, and reputation goals, one voice must be used to elevate the overall stature of the University of Florida. 

The agencies below responded to an Invitation to Negotiate (ITN) and were selected in 2017 by a committee of representatives from Procurement and several college and unit communications directors. The agencies range in size and capabilities, from handling small projects to major campaigns, and all have access to branding tools and resources.

Each agency agreed to special rates for UF clients as part of their proposals. However, if you have established relationships with other agencies or freelance designers, you may continue to work with them.

Note: Projects or campaigns that cost more than $75,000 require using one of these pre-approved agencies or a Public Solicitation, handled by UF Procurement (the process takes a minimum of three months). Using pre-approved agencies precludes needing additional quotes. If using an agency not listed here, remember University policy requires three quotes when costs are between $10,000 and $75,000.

Awareness and communication regarding your efforts are critical to maintaining a consistent brand. Please get in touch with the Office of Strategic Communications and Marketing before submitting an RFP to outside agencies. Assistance can be provided, and feedback considerations regarding goals, timelines, and best practices can be offered.

BRANDING AGENCIES

Alma
almaad.com
Alma has been named to Ad Age’s prestigious A-List 6 times this decade and has earned “Agency of the Year” titles from El Ojo, El Sol, FIAP, and USH Ideas…all while nurturing a culture of optimism, curiosity, and collaboration from their offices in Miami, Chicago, San Francisco, and Tallahassee.

Awesome Films
theawesomefilms.com
Strategic thinking and video content.

Barkley REI
barkleyrei.com
Strategic thinking, creative engagement, and technology.

BVK
bvk.com
Business advisory, digital solutions, branding, and advertising.

Carnegie Dartlet
carnegiedartlet.com
Integrated research, enrollment strategy, signature creative, digital marketing, lead generation, slate optimization, website development, team dynamics, reputation, and strategy.

EddyAlexander
eddyalexander.com
Strategy, research, content marketing, creative, experiences, measurement.

Evok Advertising
evokad.com
Marketing strategies, media buying, interactive media design, social media management, creative services, and digital marketing services.

Fahlgren Mortine
fahlgrenmortine.com
Research, strategy, media relations, marketing and advertising, crisis and reputation management, corporate communications, measurement and reporting, content development, social media, public affairs, user experience design, SEO and content strategy, inbound and marketing automation, development, apps, sales enablement tools, augmented reality, buying and negotiating, digital and traditional media, and data and analytics.

Frankel Media Group
frankelmedia.com
Primary and secondary research, strategic planning, creative development, logo brand identity, strategic messaging, brand positioning, marketing plan development, media planning and purchasing, graphic design, public relations, speech writing, event development, website design and development, social media marketing, SEO, PPC, remarketing, lead generation, email marketing, video production, photography, copywriting, scriptwriting, and casting.

Furman Roth
furmanroth.com
Branding, creative, media, account management, digital, mobile.

FUSE Ideas
fuseideas.com
Strategy, creative, media, web development, SEO, CRM, analytics.

Infinity
infinitycreativeagency.com
Brand, talent, and creatives.

Ketchum
ketchum.com
Analytics, B2B, content, digital strategy, earned media, employee engagement and internal communications, entertainment, executive advisory services, financial communications, influencer marketing, issues, crisis, paid media, and public affairs.

Lipof & McGee
lipofmcgee.com
Television (creative, network, cable, reconciliation), radio (traditional, satellite, online), print (direct mail, shared mail, newspaper, magazine, brand identity, collateral, signage), and digital (internet advertising, mobile, social media, e-newsletters, and web design).

Liquid Creative
liquidcreativestudio.com
Digital marketing, web design and development, social media management, branding, graphic design, strategic consulting, public relations, and video production.

Moore Communications Group
themooreagency.com
Advertising, advocacy, branding, communications training, crisis communications, digital marketing, graphic design, influencer marketing, multicultural communications, public and media relations, research and data mining, video production, and website design.

Nobox
nobox.com
Strategy, creative, social, media, production.

Ologie
ologie.com
Research, strategy, branding, marketing, social media, digital, and video experiences for higher education and purpose-driven organizations.

Parisleaf
parisleaf.com
Research, strategy, branding, messaging, visual identity, website design and development, photography, copywriting, graphic design, experiential design, brand, and digital for fundraising campaigns.

PPK
uniteppk.com
Logo design, brand identity, architectural design, photography, set and interior design, graphic design, illustration, web development, custom database builds, custom CMS builds, strategy, planning, buying, programmatic trading, insights and analytics, social media, content creation, production, organic and paid social, analytics and reporting, studio production, pre-production, production, editing, sound design, motion graphics, and animation.

Push Digital
pushmodels.com
Brand ambassadors, event staffing services, in-store product demos, influencer marketing, experiential marketing, planning and fulfillment, trade show staffing, promotional models, and contract and direct hire.

SCAD Media
scad-media.com
Digital media in Florida, Arizona, California, and New York.

Sextant Marketing
sextantmktg.com
Research, message development, SWOT analysis, segmentation, message deployment, audience identification, IPEDS, strategy, data modeling, forecasting, program development, market positioning, ROI calculation, web design and development, media planning and buying, branding and creative asset development, development and lead acquisition, tracking and reporting, SEO strategy, full enrollment services, lead qualifying, appointment setting, application processing, financial aid walkthroughs and lead nurturing.

SimpsonScarborough
simpsonscarborough.com
A research, strategy, creative, and digital agency.

Speak
madebyspeak.com
Website design, digital marketing, video production, mobile app development, web app development, branding, and print media.

Stamats
stamats.com
Audience, branding, content, demand generation, digital, planning, research, social media, and websites.

Starmark
starmark.com
Branding, advertising, digital, media, search, social, and data science.

Trickey Jennus
trickeyjennus.com
Brand strategy, creative development, media strategy and planning, and media management and reporting.

Up & Up
upandup.agency
Brand strategies, marketing campaigns, and web experiences.

Waymaker
thinkwaymaker.com
Web, branding, and publications.

The Zimmerman Agency
zadv.com
Strategy, analytics, creative, and media.