BRANDING AND MARKETING AGENCIES

The University of Florida has a pool of branding and communications agencies that are pre-approved to provide services to the campus colleges, departments and units.

As individual colleges and units implement their respective marketing plans to meet recruiting, fundraising, legislative and reputation goals, it is essential that one voice is used to continue to elevate the overall stature of the University of Florida. 

The agencies below responded to an ITN and were selected in 2017 by a committee of representatives from Procurement and several college and unit communications directors. The agencies range in size and capabilities, from handling small projects to major campaigns, and all have access to the branding tools and resources.

As part of their proposals, each agency agreed to special rates for UF clients. However, if you have established relationships with other agencies or freelance designers, you may continue to work with them.

Please note the following: 

Projects or campaigns that cost more than $75,000 require the use of one of these pre-approved agencies or will require a solicitation to be handled through UF Procurement (the process takes approximately three months). When a project or campaign costs between $10,000 and $75,000, the university requires three bids for these projects.

Awareness and communication regarding your efforts are also critical to maintaining a consistent brand. Please contact the Office of Strategic Communications and Marketing prior to submitting an RFP to outside agencies. Assistance can be provided and feedback considerations regarding goals, timelines and best practices can be offered.

Branding Agencies

Alma

Alma has been named to Ad Age’s prestigious A-List 6 times this decade and has earned “Agency of the Year” titles from El Ojo, El Sol, FIAP and USH Ideas…. all while nurturing a culture of optimism, curiosity and collaboration from their offices in Miami, Chicago, San Francisco and Tallahassee.

Alma

Awesome Films

Strategic thinking and video content.

Awesome Films 

Barkley REI

Strategic thinking, creative engagement and technology.

Barkley REI

BVK

Business advisory, digital solutions, branding and advertising.

BVK

Carnegie Dartlet

Integrated research, enrollment strategy, signature creative, digital marketing, lead generation, slate optimization, website development, team dynamics, reputation and strategy.

Carnegie Dartlet

Eddy Alexander

Strategy, research, content marketing, creative, experiences, measurement.

EddyAlexander

Evok Advertising

Marketing strategies, media buying, interactive media design, social media management, creative services and digital marketing services.

Evok Advertising

Fahlgren Mortine

Research, strategy, media relations, marketing and advertising, crisis and reputation management, corporate communications, measurement and reporting, content development, social media, public affairs, user experience design, SEO and content strategy, inbound and marketing automation, development, apps, sales enablement tools, augmented reality, buying and negotiating, digital and traditional media, and data and analytics.

Fahlgren Mortine

Frankel Media Group

Primary and secondary research, strategic planning, creative development, logo brand identity, strategic messaging, brand positioning, marketing plan development, media planning and purchasing, graphic design, public relations, speech writing, event development, website design and development, social media marketing, SEO, PPC, remarketing, lead generation, email marketing, video production, photography, copywriting, scriptwriting and casting.

Frankel Media Group

Furman Roth

Branding, creative, media, account management, digital, mobile.

Furman Roth

FUSE Ideas

Strategy, creative, media, web development, SEO, CRM, analytics.

FUSE Ideas

Infinity

Brand, talent and creatives.

Infinity

Ketchum (formerly Capstrat)

Analytics, B2B, content, digital strategy, earned media, employee engagement and internal communications, entertainment, executive advisory services, financial communications, influencer marketing, issues and crisis, paid media and public affairs.

Ketchum

Lipof & McGee

Television (creative, network, cable, reconciliation), radio (traditional, satellite, online), print (direct mail, shared mail, newspaper, magazine, brand identity, collateral, signage), and digital (internet advertising, mobile, social media, e-newsletters and web design).

Lipof & McGee

Liquid Creative

Digital marketing, web design and development, social media management, branding, graphic design, strategic consulting, public relations and video production.

Liquid Creative

Moore Communications Group

Advertising, advocacy, branding, communications training, crisis communications, digital marketing, graphic design, influencer marketing, multicultural communications, public and media relations, research and data mining, video production and website design.

Moore Communications Group

Nobox

Strategy, creative, social, media, production

Nobox

Ologie

Research, strategy, branding, marketing, social media, digital and video experiences for higher education and purpose-driven organizations.

Ologie

Parisleaf

Research, strategy, branding, messaging, visual identity, website design and development, photography, copywriting, graphic design, experiential design, and brand & digital for fundraising campaigns.

Parisleaf

PPK

Logo design, brand identity, architectural design, photography, set and interior design, graphic design, illustration, web development, custom database builds, custom CMS builds, strategy, planning, buying, programmatic trading, insights and analytics, social media, content creation, production, organic and paid social, analytics and reporting, studio production, pre-production, production, editing, sound design, motion graphics and animation.

PPK

PUSH Digital

Brand ambassadors, event staffing services, in-store product demos, influencer marketing, experiential marketing, planning and fulfillment, trade show staffing, promotional models, and contract and direct hire.

Push Digital

SCAD Media

Digital media in Florida, Arizona, California and New York.

SCAD Media

Sextant Marketing

Research, message development, SWOT analysis, segmentation, message deployment, audience identification, IPEDS, strategy, data modeling, forecasting, program development, market positioning, ROI calculation, web design and development, media planning and buying, branding/creative asset development, development and lead acquisition, tracking and reporting, SEO strategy, full enrollment services, lead qualifying, appointment setting, application processing, financial aid walkthroughs and lead nurturing.

Sextant Marketing

SimpsonScarborough

A research, strategy, creative and digital agency.

SimpsonScarborough

Speak

Website design, digital marketing, video production, mobile app development, web app development, branding and print media.

Speak

Stamats

Audience, branding, content, demand generation, digital, planning, research, social media, websites.

Stamats

Starmark

Branding, advertising, digital, media, search, social, data science

Starmark

Trickey Jennus

Brand strategy, creative development, media strategy and planning, and media management and reporting.

Trickey Jennus

Up & Up

Brand strategies, marketing campaigns, web experiences.

Up & Up

Waymaker

Web, branding and publications.

Waymaker

The Zimmerman Agency

Strategy, analytics, creative and media.

The Zimmerman Agency