Our color palette is bold and distinctive. It relies primarily on our heritage colors of orange and blue, along with generous white space. Secondary colors are used for deeper levels of content in layouts and for breaking up headlines. By leaning on our heritage colors and plenty of open space, we create a modern look that elevates our momentum.

Note:
When using color builds, always use the color values listed in this section. They have been adjusted for the best reproduction on screen and in print, and may not match Pantone Color Bridge breakdowns. In general, the color code sources originated from official Pantone Color Bridge swatch books.

At our core, we are orange and blue. As part of our brand’s visual language, we express that in all its forms by expanding the flexibility of these two colors.

With that in mind, this palette unifies the colors of the brand, reflecting our institution’s philosophy and mission.

Note: When using color builds, always use the color values listed in this section. They have been adjusted for the best reproduction on screen and in print, and may not match Pantone Color Bridge breakdowns. In general, the color code sources originated from official Pantone Color Bridge swatch books.

Two color gradients are available for use. They are pairings of our Core Blue with Dark Blue, and our Core Orange with Alachua.

Note: Premade gradient swatches are available for download at our online brand center. Go to Downloads and under Brand Toolkit, choose Color Swatches. To build your own, please follow the guidelines pictured below.

Orange and blue should drive most marketing, campus and alumni materials, but sometimes other colors are needed. For those circumstances, we have developed this secondary palette.

These colors are best suited for use in internal communications, but they may also be used in long-form communications where more colors are needed for variety, infographics and icons. Large fields of these colors should be avoided. Be sure that our primary orange and blue are always the most prominent colors.

Under no circumstances should any of these colors become the predominant color for a school, center, institute or department.

Neutral tones can be used to add depth, warmth, sophistication and richness to our communications. Note, however, that white should be used more frequently and prominently than these neutrals.

Also note that we use black only for long passages of body copy. Never use it in any other way.

Note: White is an indispensable color. Rather than viewing it as a blank area, see it as a break. Don’t rush to fill it: it can focus attention on what is there, rather than drawing attention to what isn’t. Always balance color, typography and graphic elements with open space.