EXTERNAL GUIDANCE FOR TRADEMARKS

External Guidelines

A trademark licensing program gives the university control over its logos and marks, thus ensuring the quality and consistency of all uses and merchandise. The university’s signature, seal and other marks are registered and protected by law.

The name, marks and image of the University of Florida cannot be used to imply or suggest endorsement of any product or service not provided by the university. Colleges, schools, departments, offices, centers and other units of the university do not need approval to use the university’s registered marks for official use.

Use of the University of Florida’s name and trademarks by organizations that are not official University departments or recognized student organizations, will be reviewed on a case-by-case basis. Items will be reviewed by the university’s licensing office.

Basic Guidelines 

  • The university recognizes that there are many groups that support the institution from academics to athletics (i.e. booster clubs). However, any group wanting to use university trademarks on product, regardless of use, must purchase the product from a current university licensee. By supporting the university’s licensing initiatives, organizations can assist the university by ensuring that products bearing a UF logo are of the highest quality and meet all insurance and contractual requirements. The licensee is responsible for getting the design approved by the Licensing Department and remitting the university’s royalty on the wholesale price of the product.
  • If a booster club wishes to utilize one of the University of Florida’s trademarks in their logo, written permission must be obtained from the Licensing Department. The verbiage “supporting the University of Florida” or “supporting —– at the University of Florida” must be included on all letterhead, publications, etc. All materials using the university logo must be submitted for approval before production.
  • Booster clubs may use sponsor names on merchandise only with written approval from the Licensing Department. The organization’s name must be included in the design to communicate that the relationship is a partnership with the organization and not the university. Based on the scope of the program, a rights fee, in addition to royalties, may be assessed.
  • Businesses may use the university trademarks in a nonpermanent fixture (i.e. window painting, removable lettering on marquees) supporting university events.
  • Businesses may not establish a permanent statue or icon, paint a mural on the front or inside of a place of business that includes the university trademarks or likeness without written permission from the Licensing Department.
  • Businesses or organizations may not use the trademarks of the university in any type of advertisements, on websites or on banners, etc., without written permission from the Licensing Department.
  • Businesses may not produce merchandise for resale or give-away that utilizes the university’s trademarks and its name and/or logo without written permission from the Licensing Department.
  • Businesses may not use university trademarks to promote their products or services in print advertising, radio or television without a promotional contract in place or written permission from the Licensing Department.
  • Individuals or businesses may not use university trademarks on a website without written permission from the Licensing Department. If approved, the university will provide a disclaimer that must be used on the site.
  • Individuals or organizations may not utilize the university’s trademarks in conjunction with a candidate for political office or policy/legislative issue without written permission from the Licensing Department.
  • Rights fees and royalties for the use of the university trademarks in all instances will be assessed.
  • The university has more than 500 licensees nationwide and numerous in-state and locally licensed companies.
  • The university does not allow its trademarks to be used in conjunction with not-for-profit organizations unless the association is tied to a specific campus department or event.

Prohibited Use

  • Alcohol, tobacco, illegal substances, sexually explicit or religious graphics or descriptions, or unauthorized use of other trademarks is prohibited in conjunction with the university’s wordmarks or trademarks.
  • The use of the University Seal on any product other than official graduation products and other limited uses.
  • Implying endorsement, approval or underwriting of any organization, product, activity, service or contract by the University of Florida.
  • Individuals or businesses may not use university trademarks on a website without written permission from the Licensing Department. If approved, the university will provide a disclaimer that must be used on the site.
  • Individuals or organizations may not utilize the university’s trademarks in conjunction with a candidate for political office or policy/legislative issue without written permission from the Licensing Department.
  • Rights fees and royalties for the use of the university trademarks in all instances will be assessed.
  • The university has more than 500 licensees nationwide and numerous in-state and locally licensed companies.
  • The university does not allow its trademarks to be used in conjunction with not-for-profit organizations unless the association is tied to a specific campus department or event.