Video Training Library

Explore in-depth presentations on branding strategies, best practices, and real-world applications. These videos go beyond the basics, offering expert insights and case studies that showcase successful brand implementation in action.

Recorded Presentations

Putting Your Best Foot Forward on Social Media

Have you ever had a professor who was less than enthused about participating in your Instagram Reel? Relatable. Lindsay Gamble, social media manager for the College of Public Health and Health Professions, shares tips on how to leverage and engage with students, faculty, staff, and others to best represent UF on social media and beyond.

Helping Faculty Tell Their Stories

SCM’s Media Strategists highlight media-training tactics offered by the communications team to turn complex research into clear, compelling messages for non-scientific audiences. Learn how to confidently prepare for interviews and engage effectively with reporters and journalists. Attendees will also view a demonstration of strategies for pivoting away from off-topic questions.

Social Media Accessibility

Kayla Weeks, SCM’s Social Media Specialist, shares tips on creating inclusive, engaging content. Learn about the current accessibility standards and best practices for each platform to ensure social media content reaches and resonates with all audiences. Download the PDF of the presentation with links.

Uncovering User Behavior

Do you really know how people use your website, or are you working off assumptions? Join Lauren Nigri, UF Health Web Developer, and learn the basics of Google Tag Manager and Google Analytics 4, including how tags, triggers, and variables work together to track user behavior. We’ll also highlight real-world findings from UFHealth.org that challenged assumptions and led to improved strategies. Whether you’re new to analytics or ready to go deeper, this session will help you uncover insights that actually matter—and use them to improve your site.

SEO in the World of Generative AI

Exoterik Media’s SEO consultant Erik Dafforn looks at how AI is transforming search engines. Learn how Large Language Models (LLMs) are changing user behavior, reshaping SEO strategies, and influencing where UF appears in AI-driven results. Discover best practices for optimizing content in an era where AI engines rival traditional search.

Accessibility and Procurement: What’s a VPAT Anyway?

UFIT’s Kimbley Standifer, Laura Jervis, and Tammy Barber instruct on digital accessibility and compliance. Learn what a VPAT (Voluntary Product Accessibility Template) is, why it matters for meeting ADA requirements, and how it connects to WCAG and UF’s EITCA policy. The team will share tools, resources, and guidance to help you request and evaluate VPATs when procuring web or mobile products for the university.

Paid Digital Media 101

Ana Mertz, SCM director of marketing and web strategy, breaks down the basics of paid digital marketing. She covers common ad types, targeting options, and key metrics to watch. You’ll also get tips on building a strategy, setting a budget, and keeping your campaigns on track. Whether you’re just starting out or need a refresher, this session will help you feel more confident in managing your paid advertising tactics.

Brand Typography Update

Typography is more than just letters on a page — it’s a key part of UF’s brand identity. In this Brand Camp, Jane Dominguez, art director, and Quela Reyes, senior graphic designer, answer common questions about UF’s brand typefaces, how to use them, and how to choose the right fonts to maintain consistency across communications.

Social Media Fundamentals

Let’s go back to the basics. SCM Social Media Specialist Kayla Weeks breaks down social media 101, showing how essential tools, strategies, and best practices can enhance your online presence and reach.

Mercury Web Theme FAQ

Thinking about migrating to the Mercury theme but not sure where to start? During the March Brand Camp session, SCM and Web Services will address the most frequently asked questions about the Mercury theme.

Gator Swag

Marshall Gray, Assistant Director of Business Services, and Fairen Horner, Director of Digital Communications and Brand Strategy, are here to help us get the best “Gator Swag.” They introduce a new UF resource to streamline your merchandise orders while ensuring you meet licensing requirements. Whether you’re stocking up on branded pens or alligator stress balls, learn how to get high-quality, UF-approved items—on time and hassle-free.

Maximizing Your Media

Zach Read, Senior Producer at SCM, introduces the new UF Digital Asset Management (DAM) library. Discover its key features and learn valuable tips for optimizing photos and videos to streamline your creative workflow.

The Ever-Evolving World of Social Media

Stay ahead in the fast-paced world of social media! Join SCM’s social media specialist, Kayla Weeks, as she breaks down the biggest updates from the past six months and shares tips for optimizing your content strategy.

Running a Clean Digital Ship: Preparing for the AI Future

Mark McCallister, Director of Academic Technology at UF Information Technology, presents “Running a Clean Digital Ship: Preparing for the AI Future.” As artificial intelligence (AI) reshapes the web, with natural language interfaces and digital assistants gradually replacing traditional search engines, it’s more important than ever for our online presence to convey the right message. In this talk, Mark will explore how AI is transforming web content and offer strategies for maintaining a clean, distraction-free digital space.

UF Health Olympics Campaign

Join John Berg, Assistant Vice President of Marketing at UF Health, as he takes us behind the scenes of the UF Health campaign created for the U.S. Olympic and Paralympic teams. Discover how UF Health celebrated our athletes and the dedicated professionals whose research and expertise make their incredible performances possible, and learn how these efforts benefit everyone.

Mercury Design Kit Overview

Danny Aguilar and Toni-Lee Maitland from UFIT Web Services show how you can enhance the design process for your UF websites using the Mercury design kit. Learn how to stage website design seamlessly before starting web development.

Library E-Resources for UF Communications Professionals

April Hines, Journalism and Mass Communications librarian, explores the wealth of digital tools available through UF’s George A. Smathers Libraries, along with resources tailored for marketing and communications professionals. Learn how platforms for audience analytics, research, and more can elevate your projects.

The Benefits of Writing Op-eds

Abby Weingarten, senior communications strategist for SCM, shows how op-eds are written for state and national media. Learn more about sharing your viewpoint with the world through op-ed writing.

Tracking Your Campaign’s Performance

Erik Dafforn, analytics and SEO consultant from Exoterik Media, shares best practices for tracking your campaign metrics using UTM codes. Learn how, when, and where to use them, as well as how to see this data in Google Analytics 4 to gain insights into the success of your campaigns.

Accessibility in Marketing

Tonya Smith from the Office of Strategic Communications and Marketing reviews best practices for accessibility in online marketing.

Tracking SEO Metrics

August Woody and Ana Mertz from the Office of Strategic Communications and Marketing show you how to take a deeper look at your search engine optimization (SEO) efforts by developing Key Performance Indicators (KPIs) and finding ways to measure success.

Getting Started with SEO

August Woody, web and SEO specialist, in the Office of Strategic Communications and Marketing (SCM) will dive into the basics of search engine optimization (SEO) and keyword research. You’ll walk away with tips and tools on how to get the most from your SEO efforts.

Celebrating a Century

Matt Splett, director of communications for the University of Florida College of Pharmacy, shows how their communications team built buzz and raised awareness of this milestone centennial year using a strategic communications plan.

Maximize Video Content on Social

Learn that one size doesn’t fit all for social media video, including the best specs and platform placements, where to focus your time and team, how to measure success, and more.