Video Training Library

Data. But make it Top Five.

Data Visualization and Data-Driven Decisions from the University of Florida Office of Strategic Communications and Marketing.

Introduction to Google Analytics 4.

Things to know about the new age of Google Analytics.

Accessibility over Everything.

Removing barriers creates inclusive content.

RSO Classification Policy.

Defining the Relationship Between UF & Registered Student Organizations

Creating the Podcast: Food is Our Middle Name.

A behind-the-scenes look into how “Food Is Our Middle Name” was planned and brought to market.

Creative Storytelling Techniques.

What components help make a story compelling? Insights into SCM’s Videography pre-planning and filming process show tools you can use.

Maximize Video Content on Social.

Learn that one size doesn’t fit all regarding social media video, the best specs and platform placements, where to focus your time and team, measuring success, and more.

Celebrating a Century.

Matt Splett, director of communications for the University of Florida College of Pharmacy, shows how their communications team worked to build buzz and bring awareness to this milestone centennial year using a strategic communications plan.

Getting Started with SEO.

August Woody, web and SEO specialist, in the Office of Strategic Communications and Marketing (SCM) will dive into the basics of search engine optimization (SEO) and keyword research. You’ll walk away with tips and tools on how to get the most from your SEO efforts.

Tracking SEO Metrics.

August Woody and Ana Mertz from the Office of Strategic Communications and Marketing show how to get a more in-depth look at your search engine optimization (SEO) efforts by developing Key Performance Indicators (KPI) and finding ways to measure your success.

Accessibility in Marketing.

Tonya Smith from the Office of Strategic Communications and Marketing reviews best practices for accessibility in online marketing.

Tracking Your Campaign’s Performance.

Erik Dafforn, analytics and SEO consultant from Exoterik Media, shares best practices for tracking your campaign metrics using UTM codes. Learn how, when and where to use them, as well as how to see this data in Google Analytics 4 to gain insights into the success of your campaigns.

The Benefits of Writing Op-eds.

Abby Weingarten, senior communications strategist for SCM shows how op-eds are written for state and national media. Learn more about how to share your viewpoint with the world through op-ed writing.

Library E-Resources for UF Communications Professionals.

April Hines, Journalism and Mass Communications librarian, explores the wealth of digital tools available through UF’s George A. Smathers Libraries and the resources tailored for marketing and communications professionals. Learn how platforms for audience analytics, research, and more can elevate your projects.

Mercury Design Kit Overview.

Danny Aguilar and Toni-Lee Maitland from UFIT Web Services show how you can enhance the design process for your UF websites using the Mercury design kit. Learn how to stage the design of websites seamlessly before starting web development.

UF Health Olympics Campaign.

Join John Berg, Assistant Vice President of Marketing at UF Health, as he takes us behind the scenes of the UF Health campaign created for the U.S. Olympic and Paralympic teams. Discover how UF Health celebrated our athletes and the dedicated professionals whose research and expertise make their incredible performances possible, and learn how these efforts benefit everyone.

Running a Clean Digital Ship: Preparing for the AI Future.

Mark McCallister, Director of Academic Technology at UF Information Technology, presents “Running a Clean Digital Ship: Preparing for the AI Future.” As artificial intelligence (AI) reshapes the web, with natural language interfaces and digital assistants gradually replacing traditional search engines, it’s more important than ever for our online presence to convey the right message. In this talk, Mark will explore how AI is transforming web content and offer strategies for maintaining a clean, distraction-free digital space.

The Ever-Evolving World of Social Media.

Stay ahead in the fast-paced world of social media! Join SCM’s social media specialist, Kayla Weeks, as she breaks down the biggest updates from the past six months and shares tips on how to optimize your content strategy.

Maximizing Your Media.

Zach Read, Senior Producer at SCM, introduces the new UF Digital Asset Management (DAM) library. Discover its key features and learn valuable tips for optimizing photos and videos to streamline your creative workflow.

Gator Swag.

Marshall Gray, Assistant Director of Business Services, and Fairen Horner, Director of Digital Communications and Brand Strategy, are here to help us get the best “Gator Swag.” They introduce a new UF resource to streamline your merchandise orders while ensuring you meet licensing requirements. Whether you’re stocking up on branded pens or alligator stress balls, learn how to get high-quality, UF-approved items—on time and hassle-free.

Mercury Web Theme FAQ.

Thinking about migrating to the Mercury theme but not sure where to start? During the March Brand Camp session, SCM and Web Services will address the most frequently asked questions about the Mercury theme.

Social Media Fundamentals

Let’s go back to the basics. SCM Social Media Specialist Kayla Weeks breaks down social media 101 to show how essential tools, strategies, and best practices can help enhance your online presence and reach.