BRAND TRAININGS

Use these trainings as helpful tools to learn about the University of Florida brand.

Introduction

Use these videos as a complement to the information in the Telling Our Story and the Voice and Tone sections of the site.

 

What is a brand?
Learn what a brand is and why it’s important to have an authentic brand story through a clear, compelling, and consistent narrative.

 

What we offer and why it matters
Discover why it’s important to create a unique and sustainable message that resonates with all of University of Florida’s audiences.

 

What is a positioning statement?
Positioning is how we want to be thought of in the minds of our most important audiences.

 

Who are our audiences?
UF has a vast amount of audiences that we are communicating to. Learn why it’s important to segment your audiences to help align priority messages accordingly.

 

Messaging alignment and why it’s important
Create clear and consistent messaging by connecting what the University of Florida offers to why it matters to our audience.

 

UF’s six personality traits
Personality humanizes the brand and shapes the overall tone of our communications.

 

Giving our communications a human voice
The brand narrative helps us deliver on our messaging, it keeps us consistent, and it makes our stories believable.

 

Using inspirational language for UF
Explore the ways the core themes of our brand narrative influence the kind of language we use in communication.

 

Tips for writing in the brand’s voice
While specific vocabulary in your messaging will vary, ensuring the UF voice is prominent will be driven by six essential traits.

 

Photography, typography, colors and more
Our visual language sets the tone of how our audiences see our brand and continue to recognize us.

 

What type of story will you tell?
Answering the “who,” “what,” and “why” of your message can help you craft effective, authentic communication.

Recorded Presentations

 

Data. But make it top five.
Data Visualization and Data-Driven Decisions from the University of Florida Office of Strategic Communications and Marketing.