Learn what a brand is and why it’s important to have an authentic brand story through a clear, compelling, and consistent narrative.

Discover why it’s important to create a unique and sustainable message that resonates with all of University of Florida’s audiences.

Positioning is how we want to be thought of in the minds of our most important audiences.

UF has a vast amount of audiences that we are communicating to. Learn why it’s important to segment your audiences to help align priority messages accordingly.

Create clear and consistent messaging by connecting what the University of Florida offers to why it matters to our audience.

Personality humanizes the brand and shapes the overall tone of our communications.

The brand narrative helps us deliver on our messaging, it keeps us consistent, and it makes our stories believable.

Explore the ways the core themes of our brand narrative influence the kind of language we use in communication.

While specific vocabulary in your messaging will vary, ensuring the UF voice is prominent will be driven by six essential traits.

Our visual language sets the tone of how our audiences see our brand and continue to recognize us.

Answering the “who,” “what,” and “why” of your message can help you craft effective, authentic communication.

Data Visualization and Data-Driven Decisions from the University of Florida Office of Strategic Communications and Marketing.

Things to know about the new age of Google Analytics.

Removing barriers and creating inclusive content.

Defining the Relationship Between UF & Registered Student Organizations

A behind-the-scenes look into how “Food Is Our Middle Name” was planned and brought to market.

What components help make a story compelling? Insights into SCM’s Videography pre-planning and filming process show tools you can use.

Learn that one size doesn’t fit all when it comes to social media video, the best specs and platform placements, where to focus your time and team, measuring success and more.