The identity and graphics standards have been developed to provide this visual consistency while also allowing designers creative freedom.
Logo Usage and Graphic Elements
To provide a consistent visual image, it is important that each publication appears as a member of a family, sharing common graphic elements.
- Only the UF logo should be clearly and prominently displayed on the front cover of all university publications. College department logos are not allowed on the cover of publications. However, the college name may be typeset when it is incorporated into the publication masthead.
- In the case of one-sided printed materials, the secondary logo can be used if necessary but must be reserved to the lower third of the page.
- No other logo affiliated with the University of Florida may appear on the cover of publications. Certain circumstances may warrant an exception to this rule, in which case a request may be sent to the Office of Strategic Communications and Marketing for consideration.
- Logos of non-UF partner institutions, such as funding or research partners, may be included on covers with the University of Florida logo with prior approval, as long as sufficient separation is maintained and the UF logo remains dominant.
- Units of the university that have long-standing logos can use such marks only on specialty advertising materials.
- In magazines, the University of Florida logo must also appear in the masthead and on the back cover. When and where appropriate, the words “University of Florida” are to be used in page folios (ex: footer or header placement).
- The logo may be printed over a photograph, texture or another image, provided they remain a prominent visual element.
- Licensed or promotional products displaying established college, department or unit logos are acceptable providing they are not used in conjunction with the University logo, wordmark or monogram.
Print Color Palette
The University of Florida’s official color palette (PMS, CMYK, Web) will remain a dominant design element enhanced by a palette of complementary and accent colors. For more information, see Color Standards.
Fliers, Announcements, Advertisements, Posters, Banners, etc.
Accurate application of the identity standards will ensure a consistent representation of the institution’s image.
The University of Florida logo must be used in all advertising and appear prominently in the layout. When a second logo is used, the university logo should remain clearly the more dominant of the two.