COLLEGE, DEPARTMENT AND UNIT LOGOS
College, Department and Unit Logos
College, department and unit (CDU) logos are the official marks for institutional segments such as colleges, schools, administrative offices, departments, units, centers and institutes. Buildings or venues will not have a logo.
All University of Florida entities are expected to follow the identity guidelines and utilize the configuration illustrated in the brand center. Creating unique, individual logos is not in compliance with identity guidelines.
WHEN SHOULD A COLLEGE, DEPARTMENT AND UNIT LOGO BE USED?
- On your webpage (see web standards for more details)
- The inside pages of publications
- Internal newsletters/communications
- Promotional giveaway items and staff apparel
- Mailing panels
- Media advertising where space limitations make it impractical to include the UF logo.
College, department and unit logos are not permitted on stationery, business cards, publication covers or other collateral materials (annual reports, etc.). The University of Florida’s logo should always lead in these instances.
IMAGE FILE FORMATS AND WHEN TO USE THEM
If you request a Secondary Logo, it will be delivered to you in PNG and EPS formats. PNG files are intended for screen use (web, email, presentations, etc.) EPS files are scalable vector graphics and can be resized infinitely without quality loss (EPS files are usually preferred by printers and vendors).
UF Health Brand Standards
Please note that UF Health has its own set of identity standards to maintain the integrity of its established brand. All guidelines can be found at creativeservices.ufhealth.org.
UF IFAS Brand Standards
The University of Florida’s Institute of Food and Agricultural Sciences (UF/IFAS) is the UF enterprise dedicated to agriculture and natural resources. For the UF/IFAS branding guide please visit branding.ifas.ufl.edu.