SOCIAL MEDIA Best Practices
Social media accounts must support and uphold the institution’s brand identity, integrity, and reputation. Their use must be professional, protect the reputation and brand of the university, align with university priorities, and comply with UF policies and applicable state and federal laws and regulations.
SOCIAL MEDIA POLICY
The University of Florida’s social media policy guides employees using social media to communicate with audiences on matters concerning or impacting UF.
BRAND HASHTAGS
When possible, hashtags should be used within the narrative of your sentence instead of at the end of your post copy. Use CamelCase hashtags so that screen readers can decipher them correctly. More than two or three hashtags are usually unnecessary.
| Hashtag | Usage |
| #GoGators; #GatorGreat | Athletics, spirit, human interest stories |
| #FromFlorida; #FloridaFueled | Momentum moments |
| #UF[last two digits of class year here] | Admissions |
| #GatorNation | Alumni news; community messages |
| #BabyGator; #BabyGators | UF alumni children |
| #GatorPets | UF pets |
| #UFgrad | Commencement |
| #AIatUF; #GatorAI | UF research involving AI |
| #GatorDay | Gator Day |
| #AllForTheGators; #StandUpAndHoller | Advancement initiatives; Giving Day |
| #GatorLove | Valentine’s Day, weddings, etc. |
| #UFhomecoming | UF Homecoming festivities |
| #UFrising; #UFtop5; #BestColleges | Preeminence |
| #UFnews; #UFresearch | UF in the news; UF news and research |
VIDEO AND IMAGERY
When creating a cover image or posting to social media, following all recommended image dimensions is essential to ensure proper display. You should also review our brand style guide to ensure your imagery aligns with the brand.
ICONOGRAPHY
Coming soon: brand icons that will add momentum to your Instagram Highlights and social media graphics.
PRESENTATIONS AND TRAINING
Complete this form to request training for you or your unit.
The training schedule will be announced soon.
CONTACT
For questions about these social media standards, please contact the Office of Strategic Communications and Marketing for guidance.