PROMOTIONAL LOGOS
Official promotional logos are a tool for efforts that relate to the academic mission. These logos provide a cohesive, consistent, and unified visual identification with the University of Florida brand.
See the chart below for promotional vs. university or departmental logo use cases. Promotional logos may be used on digital platforms, print, and promotional items.
| University or Departmental/ Unit Logo | Promotional Logo | No Logo |
| Colleges | Initiatives | Buildings |
| Schools | Non-academic programs | Venues |
| Departments | Events | Degrees |
| Centers | Community/ Outreach Services | Publications |
| Institutes | Campaigns | |
| Programs | ||
| Laboratories |
Promotional logos must be approved by the Office of Strategic Communications and Marketing for consideration.
Promotional logos are not meant to represent official UF units, be interchangeable with the college and department logos, or replace the primary UF logo.
DESIGN TEMPLATE
This system offers individuality and uniqueness in the design while employing brand-aligned, sophisticated typography to achieve consistency across campus.
A. Icon — A symbol representing the effort: This area should be typography-free.
B. Title — The initiative’s official name, non-academic program, event, community/ outreach service, or campaign: This can vary from one to three lines, depending on length. The width is variable as needed, and the sidebars should maintain adequate spacing and not be crowded. The department or unit name does NOT go here.
C. Descriptor — The name of the department or unit or a further explanation of the promotional title: In cases where a promotional logo will be marketed off-campus, listing “University of Florida” is required.
D. Type Lockup — The title and descriptor together: The lockup font, format, and arrangement may not be changed. All elements of the type lockup must always be the same color, either the official blue or white (depending on the background color).
The Promotional Logo template can be found on the Downloads page in the Logos section.
DEVELOPING A PROMOTIONAL LOGO
The Office of Strategic Communications and Marketing does not provide promotional logo design services. SCM encourages you to:
- Produce the logo internally
- Work with a marketing agency
- Hire a freelance designer
To get started, go to Downloads. Under Logos, choose Promotional Logo Template.
Once the logo is designed, please submit it to the Office of Strategic Communications and Marketing for approval.
DO'S AND DON'TS WITH PROMOTIONAL LOGOS
DO:
- Make your promotional logo expressive, open, and unique.
- Think outside the official orange and blue color palette. Use color for expressiveness in the icon.
- Use best practices and professional design service providers, whether internal or external, whenever possible.
- Consider simpler color schemes that aid reproduction and may be less expensive to reproduce. Consider how your icon will look reproduced in one color.
- Use your secondary promotional logo whether you’re marketing in print, websites, or promotional items.
DON’T:
- Place words or phrases in your icon. The title and descriptor will handle that.
- Crowd the clear zone margins between the icon and the title areas or overlap any part of the icon with the title/descriptor. Maintain clear zone margins as outlined in the template.
- Include the Century Tower in your promotional logo. This iconic landmark at the University of Florida is reserved for the Office of Strategic Communications and Marketing and the President’s Office.
- Use your promotional logo for administrative purposes or to identify your effort with the unit or college you are associated with. Those institutional contexts require the use of standard college/department logos.
- Use it as a replacement for the UF logo.
FAQS
Can I adapt an existing logo that is in use?
Only with the Office of Strategic Communications and Marketing’s approval. Approval depends on the quality of the logo you are currently using and compared to the whole of UF’s branding efforts. In some cases, rebranding your effort with a new logo may be necessary.
Why must the Office of Strategic Communications and Marketing approve my promotional logo?
We aim to create a cohesive, consistent, unified visual identification system. It’s critical that we guide this category of brand identity.
What do I do with existing materials?
You may continue to use existing materials until they are depleted. Use your new promotional logo when they are ready to be replaced or reprinted. Materials created after 12/15/21 should be compliant.
Are there alternate formats for promotional logos?
Both a horizontal and vertical template are available for download above.
EXCEPTIONS
There are a few cases where unique and individual graphic logos may continue to be used:
- Mastheads (journals, newsletters, magazines)
- Direct Service Organizations (DSOs) with special marketing needs
- UF/IFAS, UF Health, UF Athletics, and UF Advancement have standards tailored to their individual needs. If you are in one of these units and are developing a promotional logo, consult with them directly.
SUBMIT YOUR LOGO
Please note that 2 MB is the maximum file size that can be uploaded. PNG files are preferred.