SOCIAL MEDIA Best Practices

Social media accounts must support and uphold the institution’s brand identity, integrity, and reputation. Their use must be professional, protect the reputation and brand of the university, align with university priorities, and comply with UF policies and applicable state and federal laws and regulations.

SOCIAL MEDIA POLICY

The University of Florida’s social media policy guides employees using social media to communicate with audiences on matters concerning or impacting UF.

BRAND HASHTAGS

VIDEO AND IMAGERY

ICONOGRAPHY

PRESENTATIONS AND TRAINING

CONTACT

BRAND HASHTAGS

When possible, hashtags should be used within the narrative of your sentence instead of at the end of your post copy. Use CamelCase hashtags so that screen readers can decipher them correctly. More than two or three hashtags are usually unnecessary.

Hashtag Usage
#GoGators; #GatorGreat Athletics, spirit, human interest stories
#FromFlorida; #FloridaFueled Momentum moments
#UF[last two digits of class year here] Admissions
#GatorNation Alumni news; community messages
#BabyGator; #BabyGators UF alumni children
#GatorPets UF pets
#UFgrad Commencement
#AIatUF; #GatorAI UF research involving AI
#GatorDay Gator Day
#AllForTheGators; #StandUpAndHoller Advancement initiatives; Giving Day
#GatorLove Valentine’s Day, weddings, etc.
#UFhomecoming UF Homecoming festivities
#UFrising; #UFtop5; #BestColleges Preeminence
#UFnews; #UFresearch UF in the news; UF news and research

 

VIDEO AND IMAGERY

When creating a cover image or posting to social media, following all recommended image dimensions is essential to ensure proper display. You should also review our brand style guide to ensure your imagery aligns with the brand.

ICONOGRAPHY

Coming soon: brand icons that will add momentum to your Instagram Highlights and social media graphics.

PRESENTATIONS AND TRAINING

Complete this form to request training for you or your unit.

The training schedule will be announced soon.

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CONTACT

For questions about these social media standards, please contact the Office of Strategic Communications and Marketing for guidance.