SOCIAL MEDIA Best Practices



Social media accounts must support and uphold the institution’s brand identity, integrity and reputation. Their use must be professional, protect the reputation and brand of the university, align with university priorities, and comply with UF policies and applicable state and federal laws and regulations.

Social Media Policy

The University of Florida social media policy provides guidance for employees using social media to communicate with audiences on matters concerning or impacting UF.

Brand Hashtags

When possible, hashtags should be used within the narrative of your sentence as opposed to at the end of your post copy and CamelCase hashtags so that screen readers can decipher them properly. More than two or three hashtags is usually unnecessary.

Hashtag Usage
#GoGators; #GatorGreat Athletics; spirit; human interest stories
#FromFlorida; #FloridaFueled Momentum moments
#UF[last two digits of class year here] Admissions
#GatorNation Alumni news; community messages
#BabyGator; #BabyGators UF alumni children
#GatorPets UF pets
#UFgrad Commencement
#AIatUF; #GatorAI UF research involving AI
#GatorDay Gator Day
#AllForTheGators; #StandUpAndHoller Advancement initiatives; Giving Day
#GatorLove Valentine’s Day, weddings, etc.
#UFhomecoming UF Homecoming festivities
#UFrising; #UFtop5; #BestColleges Preeminence
#UFnews; #UFresearch UF in the news; UF news and research


Video and Imagery

When creating a cover image or posting to social media, it is important to follow all recommended image dimensions to ensure proper display. You should also review our brand style guide to make sure your imagery aligns with the brand.


Coming soon: brand icons that will add momentum to your Instagram Highlights and social media graphics.

Presentations and Trainings

Complete this form to request training for you or your unit.

Training schedule will be announced soon.

    You can select as many topics as you are interested in.


For questions involving any of these social media standards, please contact the Office of Strategic Communications and Marketing for guidance.