SOCIAL MEDIA Best Practices
Social media accounts must support and uphold the institution’s brand identity, integrity and reputation. Their use must be professional, protect the reputation and brand of the university, align with university priorities, and comply with UF policies and applicable state and federal laws and regulations.
Social Media Policy
The University of Florida social media policy provides guidance for employees using social media to communicate with audiences on matters concerning or impacting UF.
When possible, hashtags should be used within the narrative of your sentence as opposed to at the end of your post copy and CamelCase hashtags so that screen readers can decipher them properly. More than two or three hashtags is usually unnecessary.
|#GoGators; #GatorGreat||Athletics; spirit; human interest stories|
|#FromFlorida; #FloridaFueled||Momentum moments|
|#UF[last two digits of class year here]||Admissions|
|#GatorNation||Alumni news; community messages|
|#BabyGator; #BabyGators||UF alumni children|
|#AIatUF; #GatorAI||UF research involving AI|
|#AllForTheGators; #StandUpAndHoller||Advancement initiatives; Giving Day|
|#GatorLove||Valentine’s Day, weddings, etc.|
|#UFhomecoming||UF Homecoming festivities|
|#UFrising; #UFtop5; #BestColleges||Preeminence|
|#UFnews; #UFresearch||UF in the news; UF news and research|
Video and Imagery
When creating a cover image or posting to social media, it is important to follow all recommended image dimensions to ensure proper display. You should also review our brand style guide to make sure your imagery aligns with the brand.
Coming soon: brand icons that will add momentum to your Instagram Highlights and social media graphics.
Presentations and Trainings
Complete this form to request training for you or your unit.
Training schedule will be announced soon.
For questions involving any of these social media standards, please contact the Office of Strategic Communications and Marketing for guidance.