UF VISUAL ASSETS
This UF digital asset management system (DAM) is your one-stop shop for compelling visuals that will strengthen and best articulate the University of Florida’s story. Discover photos and videos that showcase a range of experiences, environments, and attributes unique to UF — everything you need for elevating content.
PORTALS
Portals are curated collections of assets. Navigate to the links below and select a portal based on the content theme you’re looking for, e.g., Student Life, Research, Campus, etc. After selection, you’ll be prompted to login via UF Single Sign On. Once validated, you can browse portal photos and videos using the search tools to find specific assets that meet your needs.
 All Assets |
 Aerials |
 Athletics |
 Campus |
 Commencement |
 Learning Environments |
 Research |
 Student Life |
All Assets |
Aerials |
Athletics |
Campus |
Commencement |
Learning Environments |
Research |
Student Life |
FAQ
What is the UF DAM?
The UF Digital Asset Management System (DAM) is a collection of images and videos available to faculty and staff for feature in digital and print materials related to the University of Florida. These assets are categorized and grouped into specific “Portals,” which can be accessed via the links below.
The DAM is hosted and managed by the Office of Strategic Communications and Marketing.
What happened to PhotoShelter?
The UF DAM has replaced PhotoShelter to house a more robust multimedia repository — now also offering an expanded library of videography. The sophisticated metadata provides improved search functionality and the intuitive interface offers a better user experience overall. PhotoShelter access expires on Nov. 1, 2024, but all brand imagery hosted on this tool has been transferred to the Portals below.
How do I credit the photos?
When using imagery (photo or video) from one of the DAM Portals, credit should be noted in your publication and formatted as “Creative’s name/University of Florida,” as applicable. This information can be located under the “Attribution” field associated with each asset.
CARE TO CONTRIBUTE?
As we grow our updated photo and video collection, we would love to incorporate assets captured by your talented teams – boosting reach and strengthening the university’s visual storytelling efforts. To submit files for the DAM, please reach out to brand-center@ufl.edu